PLACEHOLDER
We understand people.
We understand people, and turn that into your competitive advantage.
Grounded in people.
We turn human understanding into concrete outcomes. We understand people—and help you translate that into strategy, communication, and innovation that works.
Data is easy. People are hard.
If your project involves people, bring us in.
We help you create true value for your customers, your business, and society.
Expertise
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Innovation starts with understanding people.
We help organizations identify emerging opportunities, uncover unmet needs, and develop solutions that create value for people, businesses, and society. By combining research, strategic thinking, expertise in driving innovation, and human-centered approaches, we turn insight into meaningful innovation.
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The most complex challenges cannot be solved by one sector alone.
We bring together business, public organizations, academia, startups, and civil society to create partnerships that unlock new perspectives and accelerate innovation. With extensive experience leading multi-stakeholder initiatives, we help diverse actors align around shared goals and turn collaboration into tangible outcomes.
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Human behaviour is at the heart of every successful strategy, service, and innovation.
Combining behavioral science, behavioural economics, and human-centered design, we help organizations understand how people make decisions and what drives actions, turning that into services and experiences that make desirable behaviors easier, more engaging, and more likely to happen.
A unique expertise we have is being leading experts in financial well-being, helping organizations create products and interventions that support better financial decision-making.
By translating behavioural insights into practical solutions, we help organizations create measurable results for both business and people.
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Great ideas only create impact when people understand and engage with them.
We help organizations communicate complex ideas in ways that are clear, compelling, and actionable.
Meet the Founder
Founded by cognitive scientist Elin Helander, Placeholder helps organizations understand how people think, feel, and make decisions—and leverage those insights to create a competitive advantage
Based in Sweden, Placeholder partners with organizations across Europe.
Across Sectors
Placeholder works with organizations across the private and public sectors, ranging from multinational enterprises to startups and NGOs.
Clients & Grants

